Job Purpose:

To manage specific products in terms of development, management, and marketing activities across specific commercial areas, to enhance brand image, provide communication across specific commercial areas, and meet market share targets.

Job Specific Accountabilities:

• Establishes a complete and accessible product information system and organizes training schedules for the sales team on the products of interest, in order to understand the product portfolio and help meet objectives.
•  Identifies market segments, potentiality, shares (for company and competitors), development, and growth tendencies, in order to establish and explore new opportunities.
•   Monitors and reports product and sales team performance, in order to keep track of the effectiveness of product lines, assess the plan execution, and recommend changes to the product mix.
•  Coordinates the planning, logistics, and development of products, as directed, to ensure efficient, timely, and cost-effective marketing campaigns and promotional events.
•  Plans for new product introductions and prepares marketing plans and related marketing activity, in order to evaluate potential new products, provide recommendations, research viability and risks, and monitor development execution.
•  Conducts market research and analysis, in order to evaluate market strategies and develop Hikma’s business.
•  Conducts comprehensive product evaluations and makes product recommendations based on financials, aggregate risk, and technologies, to maintain and constantly update the product portfolio.
•  Monitors and applies industry trends and intelligence to portfolio, in order to ensure robust and successful product pipeline.
• Collaborates with Business Development, to identify potential new products and technologies and utilises tools and processes available for product forecasting and evaluation.

Minimum Qualifications:

• Bachelor’s degree in Pharmacy or a related field.

Minimum Experience:

• 3-5 years relevant experience in pharmaceutical sales including at least 1 year in product portfolio management and marketing.