Brand Manager – 2023 At Beyti Egypt
Job Description
BRAND MANAGEMENT:
Support Marketing Manager to develop Brand Vision & Strategy.
Design and execute Marketing Activation Calendars, Brand plans and promotional activities.
Develop Packaging designs.
STRATEGIC PLANNING:
Amplify the Category annual activity calendar via enhancement and deployment of key initiatives.
PORTFOLIO MANAGEMENT:
Manage the Category and Brand portfolio.
Contributes on Pricing Strategy.
COMMUNICATION:
Develop communication plans and assets, ensure effective and efficient investment of media plans, and control A&M budget.
INNOVATION:
Drive the innovation and renovation process for the brands and develop new product introduction and execution plans.
AGENCY MANAGEMENT:
Prepare creative & media agency briefs, evaluate agency proposals.
Monitor media reviews and media audits.
CONSUMER RESEARCH:
Lead brand analysis / diagnosis as well as insights generation with Insights Manager and present findings on quarterly basis.
BUDGET MANAGEMENT:
Manage A&M spending to be in line with AOP, through budgeting and monthly tracking within the overall budget plan set by the development team.
PEOPLE / RELATIONSHIP MANAGEMENT:
Manage, coach and develop ABM working on the board.
Effectively collaborate with other functions and stakeholders both internally & externally.
Skills
University degree, Marketing/Management degree is an advantage
Experience with business processes: marketing budgeting, conducting marketing and advertising activities, planning of sales, budget control, brand/product launches
Strong analytical skills – ability to interpret complex data and translate it into useful and actionable information.
Excellent project management skills covering product & process development within FMCG environment.
P&L understanding
Excellent presentation skills
Good Collaboration and Communication Skills, ability to build cross-functional relations
Flexibility to adapt to a changing business environment
Ability to work independently, self-motivation and passion for learning and development
Fluent in English