Brand Manager – 2023 At Beyti Egypt
Support Marketing Manager to develop Brand Vision & Strategy.
Design and execute Marketing Activation Calendars, Brand plans and promotional activities.
Develop Packaging designs.
Amplify the Category annual activity calendar via enhancement and deployment of key initiatives.
Manage the Category and Brand portfolio.
Contributes on Pricing Strategy.
Develop communication plans and assets, ensure effective and efficient investment of media plans, and control A&M budget.
Drive the innovation and renovation process for the brands and develop new product introduction and execution plans.
Prepare creative & media agency briefs, evaluate agency proposals.
Monitor media reviews and media audits.
Lead brand analysis / diagnosis as well as insights generation with Insights Manager and present findings on quarterly basis.
Manage A&M spending to be in line with AOP, through budgeting and monthly tracking within the overall budget plan set by the development team.
PEOPLE / RELATIONSHIP MANAGEMENT:
Manage, coach and develop ABM working on the board.
Effectively collaborate with other functions and stakeholders both internally & externally.
University degree, Marketing/Management degree is an advantage
Experience with business processes: marketing budgeting, conducting marketing and advertising activities, planning of sales, budget control, brand/product launches
Strong analytical skills – ability to interpret complex data and translate it into useful and actionable information.
Excellent project management skills covering product & process development within FMCG environment.
Excellent presentation skills
Good Collaboration and Communication Skills, ability to build cross-functional relations
Flexibility to adapt to a changing business environment
Ability to work independently, self-motivation and passion for learning and development
Fluent in English